Paths

Medium: AR

Creators: Ori Zeiger, Noam Karutchi

“Pathes” Is an AR project we created for the Snapchat app. The experience reveals a family story. Users scan a physical photo album with their phones, triggering augmented reality elements that reveal a hidden narrative. This intergenerational experience connects two young men from pre-Israel times to their modern-day grandchildren, bringing their shared history to life.

The Work Process

I served as producer and technical lead, utilizing Snapchat's Lens Studio to create markers and integrate edited videos and audio clips with the physical photo album. As users scroll through the album, these AR elements come to life, presenting the family’s history engagingly and interactively.